As our eCommerce Business Data Analyst, you will be the intelligence engine behind our merchant growth service. You will audit merchant store performance, benchmark it against industry standards and competitors, identify revenue break points, and deliver prioritized, data-backed recommendations across key levers: Conversion Rate Optimization (CRO), Average Order Value (AOV), customer retention, and more.
This is a high-impact, client-facing role at the intersection of data analysis, eCommerce strategy, and business consulting. Your findings directly shape the recommendations that drive merchant growth outcomes.
KEY RESPONSIBILITIES
Merchant Business Audit
Conduct structured performance audits covering traffic funnel, conversion funnel, checkout flow, product/catalog strategy, pricing, and UX
Collect and normalize data from GA4, Shopify Analytics, ad platforms, heatmaps (Hotjar/Clarity), and third-party apps
Build audit scorecards and health dashboards that clearly communicate merchant performance status
Identify revenue leaks: cart abandonment, high-exit pages, checkout friction, missed upsell and cross-sell opportunities
Benchmark & Competitive Intelligence
Maintain a benchmark database across eCommerce verticals (CVR, AOV, bounce rate, LTV, CAC) to compare merchant performance against industry medians and top-quartile peers
Run competitive gap analysis against direct merchant competitors and category leaders
Identify missing features, under-utilized capabilities, or structural gaps versus market benchmarks
Business Impact Recommendations
Translate audit findings into a prioritized, revenue-quantified action plan (e.g., "+$15K/month from checkout optimization")
Build lightweight business case models for CRO improvements, AOV tactics (bundles, upsells), and retention strategy gaps
Map recommendations to specific BSS product features or service offerings in collaboration with the Delivery team
Produce concise, executive-ready reports that communicate clearly to both technical and non-technical stakeholders
Knowledge Building & Continuous Improvement
Develop and maintain an internal playbook of proven eCommerce growth tactics segmented by vertical, platform, and business size
Feed merchant findings back into the BSS product roadmap and app development priorities
Stay current with eCommerce platform updates, CRO tools, consumer behavior trends, and competitive service models

Must-Have
3+ years in eCommerce analytics, growth analysis, or CRO consulting
Proficiency in GA4, Shopify Analytics, and a BI tool (Looker Studio, Power BI, Tableau)
Strong command of eCommerce KPIs: CVR, AOV, CAC, LTV, ROAS, abandonment rate
Experience conducting UX/CRO audits with structured, data-driven output
Ability to turn complex data into clear business narratives for non-technical audiences
Structured problem-solving: break ambiguous merchant issues into prioritized, diagnosable gaps
Nice-to-Have
Experience with A/B testing tools (Optimizely, VWO, Google Optimize)
Familiarity with Hotjar, Clarity, or similar session tools
Knowledge of the Shopify or Magento extension/app ecosystem
Background in management consulting, growth hacking, or performance marketing
SQL or Python proficiency for data querying
Experience building benchmark models or competitive market sizing